“Social media is like crack – immediately gratifying and hugely addictive” – Gary Vee
The latter of that statement would have made you think that Gary was talking about Toronto’s very own Mayor, Mr. Rob Ford. But not at all. He’s referring to the exciting world of “Social Media.” Gary is a New York Times Bestselling Author, and his book, “Jab, Jab, Jab, Right Hook” takes you inside the ring of the Social Media world.
At Wedge15, we’re no strangers to reading a book (or writing… ahem, BYOB, ahem) and so we’ve got a bookshelf of books on Social Media, strategies and branding, but none quite like this one.
“Boxing and dating are really not that different. After all, the goal is to score” – Gary Vee
Here are my Top 5 things to take away from this book:
- The jab, jab, jab is the GIVE on social media – these are the lightweight pieces of communications and content that offer value to your audience. The right hook is the ASK of social media – interact, create a relationship and then ask what you want of your followers.
- “Content is king, but context is God” – consumers on Social Media are there for value, whether that be sleuthing on Facebook or reading a gossip column, it will light up their day somehow. And that’s exactly what your content should do, even if your a big business.
- Facebook and Twitter are TWO DIFFERENT PLATFORMS. So don’t tell the same story on each. You’d take your better half to a candlelit dinner at the top of the CN Tower, while you’d take your mum to Red Lobster. Different strokes for different folks.
- Quality over Quantity – You can tweet to however many followers you have, but if your tweet is jargon, its possible that those people will now despise your brand or product for being too pushy. Remember, there are people behind twitter accounts, personal or a brand, so be human about it.
- The EFFORT – Fantastic, you have your finger in all the Social Media pies, but what is the worth if you aren’t consistent and committed to updating them? You’ll just fall to the bottom of the bag where all the crumbs are. So focus on being the icing on the cake instead and rise to the top.
Gary really threw a punch when he wrote this book. Now it’s time for you to find your place in the Social Media ring.